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Search engine optimization (SEO) is the process of helping to get an organization’s products, services, web page, or web site to increase their ranked position within a search engine’s organic results. SEO is such an important tool for businesses because having a strong SEO program helps organizations gain more visibility within search engine results, which ultimately can lead to more sales. Another advantage of search engine optimization is the fact that SEO organically aids a company in appearing higher on the list of search results, which leads to saved advertising expenses. This course will outline a myriad of SEO topics, such as keywords, content SEO, link building, metrics, and more.

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